Ad: https://www.youtube.com/watch?v=rxNE0jEySik (Russell Wilson "Obstacles" American Family Insurance.
Logos: This advertisement has/ uses Logos because it is produced by an insurance company. They use facts and statistics to show their customers that they are the best insurance company to protect your assets. Through numbers they show you how much money you will save by having them as your insurance provider. If you have a dream that you want to accomplish American Family Insurance wants you to know that its a fact that they will protect it.
Pathos: This commercial doesn't use a lot of Pathos but depending on how you look there is some. In the commercial Russell Wilson is holding a football, the majority of the American population thinks of football as the coolest and greatest sport.
Ethos: The majority if this advertisement uses Ethos to persuade the audience. Russell Wilson is a professional football quarterback with a Super Bowl victory under his belt. Wilson is known as a leader on and off the football field, on the field he leads his team to victory and off the field he motivates and encourages his fans through charities and motivational events. The American population will trust in Wilson if he says something is good and the right choice even if there is little logic behind what he is promoting, just the fact that he promotes it is enough for most people.
